Bakers and confectioners come together at südback, the major meeting-point for the industry, in the middle of the pulsating economic region of Baden-Württemberg. The trade fair features four days of lively discussions, interesting product presentations and new trends, and also provides an opportunity to cultivate old and new contacts.
Südback itself is also very much in vogue. Increasing visitor and exhibitor numbers for years have made attendance at the trade fair a successful experience for everyone involved.



In attracting 29,538 visitors, südback 2008 continued the successful trend from the last few years. Trade visitors from craft enterprises, commercial firms, service companies and the bakery product and supply industry made use of the opportunity to obtain detailed information during the four-day-long trade fair. 35% of decision-makers had firm purchase intentions while another 38% were considering making investments in the near future. With a trade visitor proportion of 97%, the entire bakery and confectionery industry met again at Südback 2008 in the realisation that the trade fair is becoming increasingly more important for the market.