The pivotal womenswear event will provide a tangible demonstration of this fact with a whole series of new features which affect all aspects of the show, starting with its very name.



After 40 years MilanoVendeModa changes into MI Milano prêt-à-porter. A new name, a new image, a new venue but the same, identical mission: to create a meeting place for styles, trends and materials. A journey to the heart of Italian-made fashion and the city that is its symbol. All visitors will have opportunity to discover today what the fashion will be tomorrow.
MI Milano prêt-à-porter is also an event for the city: part of it will be opened to all. New, strictly Italian-made languages: design, arts, fashion and food to create interaction, cross-fertilisation and lifestyles.