ДАТА ПРОВЕДЕНИЯ:
20.10.2010 — 23.10.2010

InterCHARM is among the leading global specialized trade fairs and a vivid example of a highly effective model of trade fair communications. 60% of business contacts of Russian beauty industry are set at InterCHARM.
Last year InterCHARM welcomed 884 exhibitors on 19 750sqm net area. The event gathered 76 000 industry professionals from all over the globe, including the main decision-makers and opinion leaders of the industry, politicians, first-rate businessmen and stars. 334 companies from 28 countries (Belgium, Belorussia, Brazil, Bulgaria, China, Czech Republic, Finland, France, Germany, Hungary, India, Italy, Japan, Latvia, Lithuania, Moldavia, Pakistan, Poland, Singapore, South Korea, Spain, Sweden, Switzerland, Turkey, UAE, UK, Ukraine, USA) presented their products and services to potential clients in Russia. National and group pavilions of Germany, Spain, France, Italy, Poland, Bulgaria, Brazil, South Korea, Taiwan and China supported by respective trade associations in each country gave an opportunity to companies to develop the geography of their distribution. Government and official bodies of many European countries for many years support participation of their national industries in InterCHARM as it is one of the most effective platforms to do business in Eastern Europe.

In 2008 InterCHARM was acquired by Reed Exhibitions, a renowned professional trade-fair organizer, and now it is operated in Russia by Reed-SK, which strives to make the emerging Russian and Eastern European market more transparent for foreign companies and their presence here more efficient. This becomes possible due to comprehensive knowledge of the industry and unbeatable expertise in trade show running.
Exhibitors, attendants and journalists enjoy rich concurrent program of the event, as well as numerous shows, workshops, conferences, presentations and seminars. The program ranges from professional events – Cosmetique News Forum, Russian Convention for Beauty Salons, Doing Business in Russia complimentary seminar for foreign exponents, Farma + Beauty profmeeting – to bright beauty shows and educative sessions – Moscow International Make-up Championship, International Championship on SPA-massage, Russian Championship on Nail Design, Nail Service Studio.