The label has long ceased to be a simple label to the product: it has assumed the important functions of market"s product . Printing houses of Moscow and other cities will demonstrate the latest achievements in the field of labels, labels, self-adhesive labels of vodka, etc. The label not only refers to his name, designation, properties and other features - it also serves as advertising, promotion on the market, protecting it from counterfeiting, facilitates trade calculations when buying and selling goods. Label - this is a business card brand, so the printers of labels must be of high quality. Based on this definition of the label, focus of the exhibition "Etiketka/ LabelShow" carries the idea to provide visitors a complete cycle of creating labels - from the design and manufacture labels to promote the product on the market.

Traditional exhibition visitors - businessmen, Moscow, regional and international printing companies, managers and specialists of food companies, manufacturers of printing equipment, labels for bottles, labels, and other self-sticking packaging, wine and vodka, construction, chemical, printing, pharmaceutical, perfume and light industry.

Particular interest to the exhibition show trade networks and organizations, design offices and design-studios. It was expected that "EtiketkaLabelShow-2009" will be visited by more than 10 thousand people.